about

MEET FARAH SOELEIMANSJAH

Embarked on her tea adventure about 10 years ago in search of an exciting non-alcoholic alternative. What began as curiosity turned into a mission to curate and source exceptional teas directly from tea farmers she meets during her travels around the world.

Farah visits each tea farmer personally and stays there for a while before a partnership is established. The selected tea farmers avoid the use of pesticides, have their own tea gardens, offer fair working conditions and harvest a limited number of times a year to give the plants sufficient rest.

Thanks to this personal contact and a fair price paid, we can create customized and unique teas that we can share with the world while allowing the tea farmers to develop their business in a sustainable way.

Through her company, The Noodle Agency, Farah translates tea into sensory experiences and untold stories. Blending art, culture and design into every cup. Each sip is an invitation to connect and spread joy.

You can find her tea at various hospitality venues, purchase it online or attend a (private) tea experience.

Farah also works as a freelance business management consultant. She sets up strategy and vision together with operational output to achieve bottom line business goals. Check LinkedIn for more info.

Let’s sip some tea!